About Us

We insist on a personal and high quality craftsmanship approach which gives us complete freedom, resulting in unique handmade design which is not influenced by fleeting trends, and not bound by the rules of conventional jewelry making.

About us

We insist on a personal and high quality craftsmanship approach which gives us complete freedom, resulting in unique handmade design which is not influenced by fleeting trends, and not bound by the rules of conventional jewelry making.

Atelier Shinji has been creating fun, approachable jewelry since 1972. Atelier Shinji Ginza jewelry are designed and made by the Naoi family; Shinji, Matico, Ippei and Janine, and their staff; Taguchi and Yokosaka, at the Ginza, Tokyo shop premise. We believe that direct communication with our customers is an essential part in realizing our craftsmanship process, and each piece is designed, cast, finished and sold all within our workshop and store.

OUR PROCESS

Atelier Shinji Ginza pieces are designed and hand crafted using the Lost Wax method. In order to express warmth and playfulness which is at the heart of all designs, our collections are often realized in high-purity silver (Britannia Silver 958). The gentleness and beauty of high-purity silver is cherished, and because nickel is not used in any way, people with sensitive skin can wear it safely. Upon order we are able to make our pieces in other materials such as 18K Gold, Platinum, etc. Learn more about custom-made jewelry here.

CONTEMPORARY COLLECTION

Various food, fruit & vegetable, nature motifs and Japanese traditional motifs reflecting seasonal traditions are adopted to create a fun, unique and modern collection. Each series is based on a concept, with reoccurring themes from the urban landscape and from nature. All pieces are originally designed and based around concepts of warmth and playfulness.

CLASSIC COLLECTION

Shinji Classic is based on plant motifs and is designed by Shinji Naoi, who was greatly inspired by classic Art Nouveau styles whilst living in Paris in the 70s. The Shinji Classic collection has continued since that time. This timeless range mixes delicate Japanese motifs with the Art Nouveau style, using 18K Gold or 23K Vermeil.